And what about today? Italians always prefer quite classic styles and it is hard to market unusual looking products here, in my opinion, if not connected with luxury and properly marketed with expensive campaigns. Here are some examples of high market brands that are surprisingly producing recycled materials collections:
Moma Boma creates bags using vintage newspaper, magazines , measure tapes, and (my favourite) pages from kids school scrapbooks, with maths or other subjects assignments and exercises on.
Recently to new service has been MYMOMABOMA, the virtual platform which permit everyone to realize one's own handbag personalized by regaining the farthest memories.